Search Engine Optimization (S.E.O.)

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SEO is not a “package” that you buy once that “solves your problem”

It’s quite a complicated procedure that requires patience – because the results are not short-term – and necessitates knowledge and organization in order to achieve the desired result and not unpleasant surprises.

What is S.E.O.

The term Search Engine Optimization (SEO) refers to the combined tasks required so that a webpage can acquire and maintain a high place in search engine results. This is not a “package” that you activate, but instead is a combination of various promotional steps that include improvement of various parts of a website, blogging, content marketing, social media management and many other techniques.

What a SEO strategy involves

A promotional layout may include:

  • Competition analysis
  • Κeyword research
  • Optimization of webpage based on selected keywords
  • Content improvement or composition (texts, photographs, links)
  • Registration in search engines
  • Registration in many classified directories
  • Composition and entry of articles in directories
  • Creation of links for the webpage
  • Creation of Social Media accounts (Facebook, Twitter, YouTube, LinkedIn)
  • Creation of a blog and composition of articles
  • Creation of RSS feeds and installation on other websites
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What are the benefits of SEO

A successful SEO strategy produces many benefits:

  • Traffic increase of your website
  • Maintenance of a high position in search engines
  • Decrease in costs of acquiring new clients
  • Increase in sales
  • Higher ROI (Return on Investment)

Have we convinced you yet? We would be glad to hear from you!